Playtime with Purpose

Every minute of gameplay can unlock clean water, solar classrooms and climate action. When people play their favorite games JustPlay gives them the opportunity to power causes they care about most.

Matched dollar for dollar.

Flow Defender Game

Flow Defender

Dodge obstacles and collect coins to keep the rewards flowing

Press
to move
Move by dragging your finger
0

Game Over!

You collected 0 Coins

Can you keep it flowing for longer?

How it works

Play what you love

While waiting in line or unwinding on the sofa, players turn their favourite mobile games into rewards.

Give or keep

When cashing out, players can channel a slice of their earnings to a cause they care about most.

Double the impact

When players give, we match it.
Every dollar becomes two.

Social responsibility that’s built in

Most games offer escape. We offer transformation. Social impact isn’t an add-on at JustPlay — it’s at its core.
The more people play, the more good we create.

Our collective impact so far

Together with the JustPlay users we have raised $1.1M+ for causes across the globe.

Children protected

3,795

children in Ukraine received
mental health and psychosocial support kits.

Climate action

172,546

tonnes of CO2e averted,
helping protect our planet's
air and future.

Safe births

30,200

mothers in Nigeria delivered
their babies safely with medical support.

Women empowered

1,166

female leaders in rural India
trained to unlock vital services
for 6,400+ people.

Education unlocked

1,280

schoolgirls in Bangladesh gained knowledge of their rights, staying in school and avoiding early marriage.

Impact of previous years

96 tons CO2e averted to help protect our climate and improve air quality.

Cleam Air Task Force

36 community volunteers in Malawi trained on nutrition, gradening, and food preservation to promote food security.

Hunger Project

1,150 children in South Sudan provided with malaria medication.

Doctors Without Borders

3,795 children in Ukraine provided with Mental Health and psychosocial support kits.

Save the Children

1,200 youth trained in farming and entrepreneurship by establishing 3 agribusiness academies in rural Uganda.

Hunger Project

58,436 tons CO2e averted to help protect our climate and improve air quality.

Clean Air Task Force

30,200 births safely supported in Nigeria.

Doctors Without Borders

6,402 people enabled access to employment and pension programs through training of 1,165 female politicians on government services in rural India.

Hunger Project

2,083 families provided with winter kits to stay warm during the harsh winter in Ukraine.

Save the children

1,000 patients with tuberculosis treated in Afghanistan.

Doctors Without Borders

1,280 schoolgirls in Bangladesh provided training on reproductive rights and self-determination, empowering them to stay in school and prevent child marriage

Hunger Project

3,262 children in Ukraine provided with learning kits to ensure they don’t miss out on their education.

Save the children

62,000 people provided with essential medicines in the world’s largest refugee camp in Bangladesh.

Doctors Without Borders

5,085 tons CO2e averted to help protect our climate and improve air quality.

Clean Air Task Force

12,529 tons CO2e averted to help protect our climate and improve air quality.

Clean Air Task Force

1,000+ babies in Ghana supported in gaining access to health services and legal status through mobile birth registration campaigns.

Hunger Project

150 life-saving surgeries supported by materials and medication following the earthquake in Haiti

Doctors Without Borders

96 tons CO2e averted to help protect our climate and improve air quality.

Cleam Air Task Force

36 community volunteers in Malawi trained on nutrition, gardening, and food preservation to promote food security.

Hunger Project

1,150 children in South Sudan provided with malaria medication.

Doctors Without Borders

Causes you can support

From emergency aid to climate action, our community supports causes that shape a better world.

Climate action

Clean Air Task Force

Poverty & food security

Hunger Project

Emergency response

Save The Children

STEM + Tech for good

Games for Change

STEM equality for girls

Girls Who Code

Emergency medical aid

Doctors Without Borders

Internal impact

We invest in the communities we call home — just like we do globally. From partnering with global and local nonprofits to using sustainable vendors, we ensure our impact starts at home.

Become a Wizard of Rewards

We're creating the games, platforms, and systems that keep rewards
and impact flowing. Come be part of it.

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